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Twitter Uses Email Marketing for "People You May Know"

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Most of you are probably checking your email inbox more than Twitter, no surprise. And we’re sure that as a result, Twitter decided to let you know via email marketing that there are some people you should be following. Doesn’t hurt Twitter to get you either but we all gotta make a livin’ ;-)

What is it? “People You May Know,” it’s easy!

  • A weekly email to your inbox
  • A roundup of a bunch of people you might want to follow
  • They base it on who your friends are following and their contact info

We at Skadeedle tend to look at people who a) have a lot of followers and 2) are relevant to what we do.

We’d suggest getting it for a few months and seeing if you really interact with it but we’re fans of getting notified by email so we’re biased. Tell us, is it worth it?

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