I just got an email from the fine folks at MMA SmartBrief. They send a bunch of newsletters and apparently I’ve not opened this one in some time. This one I did, something about the subject line got me: Last Chance to Stay Informed

Last chance? Of course I’m going to click on this. Why? Because we’re always interested in mobile marketing and I won’t remember to do it any other time.

This is a nice way of getting your email marketing list re-interacting with you and making sure you’re sending email to the peeps that want it. BAM!

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