Once upon a time, websites tried to get as many backlinks as possible without much worry about the quality of the backlink. However, with changes to Google’s algorithm and all search engines looking at higher quality search results, the quality of a backlink has become as important as the number of backlinks.
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Knowing how to navigate the Google Penguin SEO changes that have happened can mean the difference between a site that receives traffic from Google and one that doesn’t.
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