SEO is short for search engine optimization, and is the act of obtaining and increasing visitors to your web site as well as obtaining and maintaining a high rank in search engine results. The higher a web site ranks in search engine results, the better the chance people will visit the site. It’s common for people to only click on the first few pages of search engine results, therefore, a high ranking is essential for increasing traffic to a website. SEO ensures that a website is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.
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